
INNOVATION


The AUSL’s Inaugural Season: Building a Business Model for Women’s Pro Softball

How Josh Jung and Other Athletes Are Protecting Their Sports Card Collections with Fanatics Collect

Move of the Week: Sephora Steps Into the Softball Spotlight

From Golden Tickets to City Stops: How The AUSL Is Reimagining Pro Softball

Community, Culture, and Capital at the College World Series

Softball Isn’t Just Growing — It’s Breaking Through

Smarter Betting: Arbitrage as a Blueprint for Long-Term Profitability
