FINANCE
New Balance Enters Softball NIL: What Karlyn Pickens’ Deal Means for the Sport’s Business Future
ESPN Doubles Down on Women’s Sports: AUSL Lands Historic Broadcast Deal
STRAUSS and the Helmet Economy: How a German Workwear Brand Bought Baseball’s Most Valuable Square Inch
Sam Landry Is a Marketer’s Dream: The Data Behind AUSL’s Breakout Brand
The AUSL’s Inaugural Season: Building a Business Model for Women’s Pro Softball
Did Samuel Basallo Just F— the Catcher Free-Agent Market?
Little League, Big Economics
Could Julio Rodríguez Have Been Baseball’s First Billion‑Dollar Free Agent?