Abby Alonzo
Abby Alonzo is a sports media storyteller and former athlete exploring the intersection of sports, culture, and business. An LSU grad and New Orleans native, she brings depth, authenticity, and purpose to every story she tells.
Why More Athletes Are Working in Media While They’re Still Playing
The Tech Gap in Softball: What Michaela Edenfield’s WHOOP Story Reveals About the Sport’s Next Competitive Edge
Professional Softball Has No Offseason: Inside the Global Patchwork That Keeps Players Paid
The New Athlete Economy: How Player Branding Is Fueling a Wave of Athlete-Built Businesses
How All-Star Catching And Paige Halstead Are Redesigning Softball Gear
AUSL Expansion Signals a New Era for Professional Softball: Oklahoma City Spark and Cascade Join the League in 2026
New Balance Enters Softball NIL: What Karlyn Pickens’ Deal Means for the Sport’s Business Future
ESPN Doubles Down on Women’s Sports: AUSL Lands Historic Broadcast Deal
