ABOUT BUSINESS OF BALL

A media and insights platform at the intersection of baseball, softball, and the business that shapes them.

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OUR FOUNDING STORY

We’re a community of contributors — athletes, creators, strategists, and storytellers — with deep roots in baseball, softball, and the surrounding culture.

We come from playing fields, production rooms, business teams, and brand studios. What connects us is a shared passion for growing the game and a belief that sports journalism can do more than recap scores — it can shape culture.

We see opportunity where others see noise. From NIL to emerging tech, from local legends to global movements, we focus on documenting the stories, brands, and innovations that are changing how we live, play, and connect through sport.

This isn’t traditional media. It’s a new kind of storytelling — powered by people who know the game and are invested in where it’s going.

Connect with us at: businessofball.media/contact