Business of Ball
About Business of Ball
A media and insights platform at the intersection of baseball, softball, and the business that shapes them.
Our Mission
Business of Ball documents how the game creates value — not just in wins and losses, but in brand equity, cultural relevance, and long-term wealth creation.
We believe baseball and softball are more than sports. They're economic engines, storytelling platforms, and mirrors of identity — especially in America.
Our goal is to build a trusted, modern archive that helps players, parents, fans, and founders understand how legacy is created through sport.
What We Cover
Our editorial lens focuses on:
- 📈 Sports Economics
Revenue, contracts, valuations, NIL, collective bargaining - 🎙 Cultural Storytelling
Moments, milestones, and the impact of players on their communities - 🧠 Analytics & Value
Data-driven analysis of players, franchises, and events (both on-field and off) - 🧳 Legacy & Collectibility
The markets behind memorabilia, media rights, and brand storytelling - 🥎 Softball Growth & Opportunity
Including MLB’s $100M investment into AUSL and the women shaping the future
Our Beliefs
- Strategy drives results — on and off the field
- Players are assets and storytellers, not just statistics
- Data and documentation create value and protect legacies
- Baseball and softball deserve media coverage that respects their economic power
Who We Serve
Business of Ball exists for:
- Youth players and their families who want to understand how the sports world works
- College athletes navigating the transition into NIL, pro scouting, or post-sport careers
- Agents and advisors managing performance, market value, and endorsements
- Brands and investors looking to enter the sports marketing space with better data
- Media and collectors seeking the truth behind iconic moments and memorabilia
How We Monetize
We believe transparency builds trust. Here's how we generate revenue:
- Branded Storytelling Packages
Partners can sponsor editorial series, case studies, or athlete profiles - Athlete Consulting Services (via The Players Dealer)
We help athletes turn moments into market value — with data, media, and collectibles - Premium Insights + Data Licensing (Coming Soon)
Subscription access to our proprietary performance + economic data reports across NCAA, MiLB, MLB, and AUSL - Select Media Collaborations & Merchandise
Strategic collabs, limited-run drops, and eventual member-only benefits
Our Founder
Anthony Ranaudo is a former LSU and Major League pitcher turned curator, advisor, and media entrepreneur.
He’s spent the last decade building businesses in the collectibles, NIL, and performance space — and now dedicates his efforts to giving power back to the player through data, storytelling, and brand strategy.
Business of Ball is a continuation of that mission.
Our Future
We’re building toward becoming the leading sports business insights platform for baseball and softball.
If you’re a writer, founder, athlete, or operator with a story to tell — we want to hear from you.
📬 Connect with us at: businessofball.media/contact